Gold Run

AY Creative Services has now launched the new Gold Runs, a new concept in targeting and paying for leaflet distribution. These are high profile, high footfall sites broken down into targeted geographical blocks. The blocks, each containing seven sites, are situated in North, South, East and West Yorkshire. At present we only have the “Retail” Gold Run in operation but more Gold Runs are scheduled to be added in the coming year.

Gold Runs are priced differently to standard distribution, instead of paying per thousand leaflets distributed you buy a slot (either third A4 or A5) on a weekly basis, there’s nothing to stop you buying a slot(s) for the entire year if you want to, once you’ve bought your slot(s) there’s also nothing to stop you changing/rotating different pieces of print.

Monitoring

Gold Runs are fully monitored, pick up rates (shown as a percentage) posted and available to view via our web site every week.

Each site is scored as it is checked and replenished by our Distribution Officer. The scores are averaged to give you a percentage of pick up in that area. Scoring ranges from 0-5 with 0 being no pick up at all and 5 being all print was picked up. The scores can be viewed in My Gold Run for each print title. The first week of distribution will be scored 0. To subscribe to this service please go to My Profile then to My Preferences and tick the box marked Gold Run scores.

Booking could not be easier, simply go to the Gold Run order form from the menu bar on the left and follow the step by step process. If you have any questions or queries please don’t hesitate to get in touch.